Now T-Mobile Lets you Rollover your Unused Data

As part of its latest disruptive move fuelling the ongoing price war, T-Mobile has decided to allow users to roll over their unused data from one month to the next.

T-Mobile has promised people to roll over any data its customers don’t use from month to month. These include data plans ranging from 1 GB to 11 GB a month. Not only this; the deal comes with an additional 10 gigabytes of data on top of the data plans the customers are already putting into use.

So where does the act of rolling actually end?  Well, the rollover data will only be allowed to last for a year. For example, the data you didn’t use in January 2015 expires in January 2016. It is indeed great news for users. However, the operator does not clarify exactly how January’s unused data will be different from February’s unused data, which could make T-Mobile’s plan slightly tricky for customers to keep a record of.

The change will be affective for the plans of most of T-Mobile’s 50 million users, out of whom only 20% use T-Mobile’s unlimited data plan. Criticizing AT&T and Verizon for their data plan policies, T-Mobile tells users that although these companies trick them by offering more data, users ultimately end up losing it all at the end of the month. Alternately, T-Mobile has already eliminated overage fees and penalties that pop in when you use more than your allotted monthly data.

T-Mobile’s new data rollover policy is the eighth installment of T-Mobile’s “Uncarrier” strategy. T-Mobile has set its eyes on AT&T and Verizon by becoming a customer-friendly carrier who genuinely cares for its users.

In its first initiatives, T-Mobile eliminated contracts, letting customers pay lower monthly rates and buy their own phones. Next, they launched their “Jump” program that allowed customers to upgrade phones twice a year. And more recently, the telecom giant killed roaming fees and slashed per-minute and text charges.

All these changes have a lot of advantages for the customers and are definitely going to benefit them. However, the resulting competition will make the price war even fiercer. It will be interesting to see how the competition catches up!