Lately, T-Mobile has been declared the third largest carrier,
based on their total number of subscribers. The company is behind AT&T who
holds the second spot. AT&T knows how to become more competitive.
Changes made by
AT&T
AT&T is becoming more popular each passing day as it is
providing its subscribers with more data in the same price range or reducing
the monthly cost and cropping a little amount of data. For instance, users who
previously paid $100 per month for the 10GB plan will now be offered 15GB of data
for the same rate. Those who earlier paid $70 per month for the 6GB plan will
be now be paying $50 every month for 5GB data. The carrier is also compiling
its 1GB and 3G data plans into a single 2GB plan.
Customers are benefited by the overall advancements made
because of the competition. Another major change has been made in the top tier
plan that includes unlimited free calling and texting available for subscribers
to Canada and Mexico.
Why was there a need to
make such changes?
AT&T is unable to ignore T-Mobile’s subscriber expansion.
T-Mobile has recently overpowered Sprint in total users. In the past nine
successive quarters, T-Mobile has managed to add 1 million internet users each
quarter. T-Mobile offers cheap plans to its customers and this fact worries
AT&T. Users switch from AT&T to
some other carrier due to their high priced pans. So to retain their customers,
AT&T has to bring about the same drastic changes and it has done so quite
wisely. Adding the option of unlimited calls and text to Canada and Mexico is a
major move against T-Mobile’s ”Mobile Without Borders” plan.
What is worrying
AT&T?
AT&T isn’t in massive danger of being defeated by
T-Mobile as it has been in the number two spot for quite some time now.
AT&T incorporates a superior network when compared to other carriers and
this is the reason why it is leading T-Mobile in the list. If T-Mobile is to
catch up, it undoubtedly has to make remarkable changes in most of its plans.
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