Verizon mobile users in the Northeast US have a reason to be pleased. The wireless carrier is offering double monthly data allotments to all their customers in the Northeast US, new and existing, who sign up for the company’s newly launched FiOS service.
The carrier quietly launched a regional, limited-time promotion that doubles the monthly data buckets for users with its XL or XXL plans who sign up for FiOS, the operator's fiber-based wired Internet service. The offer increases the XL plan to 24 GB per month and the XXL plan to 36 GB per month. The promotion wasn't officially announced. While Verizon isn't specifying how long the offer will last, and even the spokesman declined to say whether the carrier intends to roll out the campaign to more locations where it offers FiOS.
Recently, Verizon agreed to sell its wireline properties to Frontier in California, Florida and Texas. After that sale closes, Verizon's FiOS footprint will be mainly concentrated in the Northeast U.S. Verizon has said that the area is underpenetrated when it comes to FiOS: "If you're going to launch broadband to the home, you're either going to pick the East Coast or the West Coast, and we have the East Coast population density from Washington, D.C. to Boston," Verizon CFO Fran Shammo said at a recent investor conference. "It's a very good footprint for us and we believe the property we have are still underpenetrated."
The nation's largest mobile operator is clearly hoping to use its leverage in mobile to shore up revenues in a fixed-line broadband market in which telcos are struggling. Verizon's broadband business saw only 23,000 net customer adds during 2015, and the nation's top telcos lost a total of more than 185,000 subscribers last year. Verizon's promotion is just the latest example of a mobile network operator bundling and cross-promoting to build businesses on multiple platforms.
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