Both T-Mobile and Sprint have been attracting lots of customers since last summer with their cheap unlimited data plans. But now, Sprint is moving one step further with its even less expensive service plan.
This move was made against Verizon, a well-known cellular phone service provider, which introduced a new 5 GB plan at $55 per month this month, just below Sprint's $60 starting price for its unlimited plan. Verizon complemented the plan with TV commercials condemning the more costly unlimited plans as "unnecessary." To this, Sprint, renowned cellular phone service provider, dropped its unlimited plan’s price to $50 as a promotional offer for a limited time.
Roger Solé, Sprint's top marketing officer responds to Verizon’s statement
"Is Verizon living in an alternative reality," Roger Solé, Sprint's top marketing officer, asked in a blog post announcing the price cut. "I'm scratching my head after seeing Verizon’s new ads claiming consumers don’t need–or want–unlimited wireless plans? And they say their new 5GB plan is the plan we’ve all 'been waiting for.' All of us at Sprint couldn’t disagree more."
This move was made against Verizon, a well-known cellular phone service provider, which introduced a new 5 GB plan at $55 per month this month, just below Sprint's $60 starting price for its unlimited plan. Verizon complemented the plan with TV commercials condemning the more costly unlimited plans as "unnecessary." To this, Sprint, renowned cellular phone service provider, dropped its unlimited plan’s price to $50 as a promotional offer for a limited time.
Roger Solé, Sprint's top marketing officer responds to Verizon’s statement
"Is Verizon living in an alternative reality," Roger Solé, Sprint's top marketing officer, asked in a blog post announcing the price cut. "I'm scratching my head after seeing Verizon’s new ads claiming consumers don’t need–or want–unlimited wireless plans? And they say their new 5GB plan is the plan we’ve all 'been waiting for.' All of us at Sprint couldn’t disagree more."
Customers will get this plan for $50 until the end of March 2018. After this, the monthly charge will rise to the old $60 level again. This "unlimited" data plan consists of the same small print limits as the plan introduced last summer. Sprint, Government phone service provider, will automatically reduce the video and music streaming quality, and a customer's download speed can be vividly slowed after consuming over 23 GB data in a single month. T-Mobile, a Government phone service provider, will also cut the price of its unlimited offering by removing surcharges and taxes as additional fees on customers' bills.
For most of last year, Verizon, a Government phone service provider, didn’t come up with any alluring alternative to the smaller carriers' unlimited plans. But now, reporting fourth quarter results, Verizon acknowledged that it would see no growth in wireless service revenue this year due to the progressively aggressive price wars shaking the market.
Feeling heat from the competitors that had excluded data overage charges, Verizon last year announced its own set of plans without the hated fees and saw more customers in comparison. That's a victory for customers, though Verizon shareholders lost 6% this week.
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