AT&T is reviving its data plans to DirecTV users. The
offer also extends all its U-verse service customers. The deal is a reversal
after a span of 5 years after shifting users away from similar plans on those
who charge on mobile data use.
Unlimited mobile data deals are not common these days but it
is now at the center of a new offering by American Telecommunication
Corporation that is trying to knit its wireless and TV offering. According to a
note from Wall Street Journal, it is a move that has come at a competitive time
in the industry as various carrier companies are seeking a new way to attract
customers and retain the existing subscribers without cutting any fee.
This new AT&T plan will be starting from 12 Jan, offering
new and existing users a TV and unlimited wireless bundle. The plan starts from
$180 for the four-member package and the first subscriber fee is $100 and each
additional subscriber is $40 with the fourth customer free. Those who will
cross the limit of 22GB in one month will have a throttled internet speed
during peak network traffic periods.
The new AT&T unlimited data plan targets DirecTV
customers. The company is bringing back the plan for the first time in five
years as a part of the new offer for users that sign up for its U-Verse or
DirecTV service package.
Verizon had already stated that AT&T’s surging growth in
data traffic required costly network upgrades and unlimited deals that
prevented carrier firms from collecting fees as usage rose. Nowadays, there has
been an evident surge in mobile data consumption, especially from those
watching video from services like YouTube and Netflix.
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