AT&T has announced it will sell its unlimited data plan
once again. The new offering has recently allowed subscribers to sign up for
the plan to get data, voice and text messaging. But the unlimited data plan
does come with a catch. Customers will be eligible for the unlimited plan only
if they agree to subscribe to one of AT&T’s paid television services i.e.
either Direct TV or AT&T U-verse.
The decision made by the telecom company is to bundle
services trying to grab maximum users and make them stream more TV on their
smartphones. In addition, this recent change will directly affect Washington
cellphone plans. Not only AT&T but also other major telecom carriers constantly
make an effort to please customers with new plans. Plus, they style their
mobile networks in an attractive way to sell to users. With the exploding
popularity of online video, especially on a handheld devices, AT&T is sure
that this will lure more Americans into using the network. Moreover, most
telecom carriers are planning to offer free cellular phone services to appeal
to more customers.
AT&T execs told CNN that the new plan is aimed at only
those customers who either own cell phone service or TV service but not both of
them. Altogether, it comprises of 36 million households.
Expanding into TV is also key for wireless companies as the
cellular companies have drastically turned into competitive ones with telecom
carriers engaging in expensive wars just to grab customers from the rival
services.
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