Sprint said it will partner with British consumer electronics retailers Dixons Carphone to open and operate around 500 Sprint-branded stores across the country, building on a pilot program which was launched last year by both Sprint & Dixons Carphone.
The companies unveiled a joint venture in which each will put up half the costs and each will have a 50 percent stake. Dixons Carphone formerly partnered with Best Buy to launch Best Buy Mobile and the Geek Squad program. Last summer, Sprint said “it would work with Dixons Carphone to build and operate roughly 20 new Sprint stores in select U.S markets.”
In an effort to better compete with Verizon and AT&T, the two largest U.S. operators, both companies, Sprint and T-Mobile, are investing to build out their retail presence and attract a large number of customers. The carriers hope to lure new customers by building out their networks in suburban and rural areas and opening stores in those markets to sell their offerings and provide customer service.
"Sprint is making tremendous strides in transforming their business, and we are excited to play an even greater role in enhancing their retail experience," said Andrew Harrison, Dixons Carphone's deputy group chief executive. "The joint venture represents an important next step in Dixons' expansion into the U.S. market, and I'm confident that together we will deliver a best-in-class retail experience for Sprint customers."
It was reported that Walmart stopped stocking Sprint’s postpaid handsets in its store last year. Though it is still not clear whether the decision was made by the retailer or the carrier. However, Sprint insisted that its presence in Walmart locations hasn’t changed.
No comments:
Post a Comment