Amidst the merger talks with T-Mobile, Sprint made quite a
desperate move in the market that is termed as an aggressive promotion
technique. On Tuesday, the 4th largest US telecom carrier launched
its new unlimited plan that is directed to loot the customers of its rivals.
The Plan
“Stop feeling ripped-off by Verizon”, says the introductory
line of the Unlimited Plan launched by Sprint. This shows the direct approach of
Sprint’s new free government cell phone plan to target the customers of Verizon.
The plan offers a years’ worth of unlimited data, talk, and
text. It is available for the customers who bring their own device from the
other telecom giants, especially Verizon. The customers must own the device
that they bring for the offer.
The offer lasts until 30th June. According to the
plan, the customer has to pay the admin fee of $1.99 for one month and for the
SIM card, a sum of $2.99 is to be paid, plus the taxes.
Throughout this unlimited government cell phone plan, the
customer will enjoy 4G LTE data with the data speed of 1.5 Mbps for music and 8
Mbps for streaming games. As for the videos, one can watch HD videos in 1080p.
Mobile hotspot of around 10 GB is
also available with the plan. After you’ve spent the mobile hotspot allowance,
the speed of the hotspot is dropped to 2G. To renew the hotspot data, you will
need to buy it again and it costs around $15 for 1 GB.
Sprint’s new free government cell phone plan is available to those who sign up
for automatic payment of bills. The eligible phones are of a handful of
manufacturers like Apple, Samsung, Google, and Motorola.
Sprint’s Idea behind the Plan
Evidently, Sprint is targeting its
rivals and to be very precise – Verizon. However, the execution of the
unlimited free government cell phone
plan by Sprint is being done in a smart manner. With a very low cost, the
carrier is experimenting in the telecom market.
The plan is offered online and all
the marketing and promotions are done on Sprint’s official website. There is no
physical promotion on billboards or even on TV. This shows that Sprint is
cutting low on the costs that it might have incurred in the marketing of the
plan.
Also, Sprint is not aiming for
immediate results. Slowly and steadily, the government cell phone service provider is seeking better results by
defeating its rivals and inducing their customers to switch.
The customers who are looking for low-cost
government cell phone services and
who can bear the slow data speed and deprioritization during
network congestion would actually want to switch to Sprint.
No doubt, the plan is worth a look
that’s what Sprint intended to do to entice users who are burdened by
overpriced data plans.
So, Sprint has made its desperate
move. It’s to be seen whether things turn out well or not! Will Sprint bring
Verizon’s shares down in the market? The right time will tell!
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