A new program of loyalty rewards has
recently been launched by the telecom company AT&T Mobility in conjugation
with other big brands such as ExxonMobil, Nationwide Insurance, Direct Energy, Macy’s,
Rite Aid, Hulu, and Enterprise Rent-A-Car. The newly launched program is known
as ‘Plenti’ and is powered by American Express. The advantage it provides
customers is that they earn points by subscribing to this program and can then redeem
those points via the merchants mentioned in the alliance.
Another advantage to the program
that was announced in mid-March is that AT&T has set no limit on the number
of points that get accumulated in a member’s kitty. On top of that, Plenti also
gives members a minimum period of two years within which they can use their
points.
Users can pay a visit to partner
stores or the website Plenti.com and can even download the mobile app called
Plenti, in order to sign up for the rewards program. The app is available for
both the Google Play and the Apple App Store. Those who have started to sign up
at partner stores will need to finish the process by signing up online if they
want to enjoy relevant offers and use points during checkout after accumulating
200 points. Members of the Plenti app can also keep a check on the number of
points they have earned while at checkout or on the Plenti app or at Plenti.com.
The group announced that Plenti
members who use the ‘featured welcome offers’ can earn a minimum of 10,000 Plenti
points, which will be equivalent to about $100 in savings. Every 1,000 points from
the membership program will turn into at least $10 in savings. After logging into
their Plenti accounts, customers can also visit the ‘Online Marketplace’
provided by the group and choose the online store they prefer to shop with.
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